Clash of Clans teams up with NBA superstar Karl-Anthony Towns to find New York's #1 Barbarian
To celebrate Clash of Clans’ most iconic character, we worked with Supercell to take their Barbarian Look-alike contest to the next level, featuring special guest judge and NBA superstar, Karl-Anthony Towns.
Over the past two years, celebrity look-alike competitions have taken social media by storm, producing countless viral moments that spotlight fans’ creativity while celebrating beloved figures from the world of music and entertainment. As one of the world’s most popular mobile games, with approximately 150 million monthly players, Clash of Clans joined the movement by spotlighting its legendary hero, the Barbarian, in a community-drive celebration ahead of Halloween 2025.
Hosted in New York City and featuring a $10,000 grand prize, the event was designed to excite Clash of Clans’ passionate fanbase and attract a spirited crowd of would-be Barbarians. To add a touch of relevant local star power, we helped Supercell partner with NBA All-Star and New York Knicks center Karl-Anthony Towns, who took on the role of ultimate judge to crown the true Barbarian champion.
The Barbarian Look-alike Contest brought fans together in the heart of New York City, drawing a huge and diverse crowd of contestants eager to embody Clash of Clans’ most iconic warrior. The event not only amplified community engagement, but also strengthened the game’s connection to culture, sport and fandom, providing further evidence of Clash of Clans’ position at the top of global gaming.
To find out more about our work with Supercell and wider mobile gaming experience, get in touch with the Playmaker team at patrick.mccolgan@playmaker-sports.com
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