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The financial technology company Fintokei has announced a multi-year partnership with the Japanese professional tennis player Yoshihito Nishioka as it looks to expand global brand awareness among sports fans.
Fintokei, headquartered in Czech Republic, is known for its prop trading platform. Co-Founded by David Varga, the Board Member of a brokerage company from Czech, Purple Trading. According to Varga, Nishioka's journey as a professional athlete aligns with Fintokei's mission of helping individuals maximise their potential."Yoshihito as a player and person has defined himself similarly, by making the most of his talent and opportunities; we couldn’t be happier welcoming him to the Fintokei family," Varga stated.
Nishioka, a two-time ATP Tour title winner and former Japanese No.1, is currently one of the 100 best rackets in the world. Although he is less recognisable in the Western hemisphere than other players from Europe or the USA, he has a loyal Asian fan base.“Fintokei created a platform that offers empowerment and opportunities for all traders to maximise their talent and revenues, which are values that resonate strongly with my career,” Nishioka commented.As part of the agreement, Nishioka will wear the Fintokei logo on his sleeve during ATP Tour matches and visit the company's global headquarters in Brno, Czech Republic. The partnership aims to raise Fintokei's profile and promote its trading platform to a wider audience.
Fintokei's collaboration with Nishioka is activated with a specific focus on the Asian region, specifically Japan. The brand will have a clear presence as Nishioka competes in the 2024 tennis season, with sleeve branding on his playing shirt throughout the campaign. The activation will extend online, as Fintokei engage audiences through a host of video content for use on official brand channels and social media. They can also integrate his image across brand promotions - in the real world and online.Online trading brands are diversifying their sports sponsorship efforts with a mix of global and regional strategies. While global strategies help multi-market businesses to achieve their marketing objectives through one centralised partnership, regional activations are helping brands to 'top up' exposure and credibility in local markets of specific interest.
Get in touch with the Playmaker team to evaluate how similar sports sponsorship strategy can help you to achieve your marketing goals. Email patrick.mccolgan@playmaker-sports.com for more.
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