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Football legends Ronaldinho, Ronaldo and Sergio Aguero enter the Clash of Clans universe as part of the award-winning mobile game's Clash With Haaland season, challenging Clash's new global brand ambassador, Erling Haaland, and his position as the title's new Barbarian King.
Last week, Erling Haaland was unveiled as the new global brand ambassador for Clash of Clans, with the Norwegian football icon integrated into the game as the new Barbarian King. As part of the partnership, Haaland has become a purchasable character in the Clash store, with additional skins and collectibles also available. The campaign will also see a number of Haaland-themed sceneries for players to use in the game.
The latest promotion for the Clash With Haaland season sees football icons Ronaldinho, Ronaldo and Sergio Aguero enter the Clash universe. In a series of online content posted across each player's social media channels, each legend stakes their claim for the throne, drawing on unique aspects and accolades from their decorated careers to justify why they should be the new Barbarian King in Clash of Clans.
Owned by game developer Supercell, the social amplification strategy will help to introduce Clash of Clans to new audiences around the world, leveraging a cumulative social media following of 294m fans.
Interested in learning more about Clash of Clans' Clash With Haaland campaign? Get in touch with the Playmaker team at patrick.mccolgan@playmaker-sports.com
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