iFOREX expand their European football sponsorship strategy as sleeve partner of Polish champions Lech Poznan for the 2025/26 season.
As sleeve partner of Lech Poznan, iFOREX Group will build premium brand exposure in the European market. The strategic partnership will strengthen visibility and recognition, both in the real world and online, with a focus on eastern Europe, boosting consumer trust and recall among current and future traders.
iFOREX’s strategic investment in European football sponsorship forms a key pillar of its broader brand-building initiative, as the company prepares for its anticipated IPO on the London Stock Exchange in late 2025. On the partnership, Itai Sadeh, iFOREX CEO, said: "This partnership is an exciting chapter for iFOREX as we continue to expand our global reach and connect with European communities in engaging and meaningful ways”.
iFOREX Europe’s partnership with Lech Poznan builds on the company’s existing partnership with PSV Eindhoven, reinforcing its commitment to European football as a powerful brand marketing platform. With more announcements coming ahead of the 2025/26 season, the online trading leader has strategically identified football sponsorship as a key driver to elevate brand awareness, foster trust, and strengthen affinity with European audiences at a pivotal moment in the company’s journey toward its upcoming IPO.
By strategically aligning with the reigning league champions in both the Netherlands and Poland, iFOREX has carved a distinct niche within European football, reinforcing its commitment to excellence in relevant local markets. The brand will harness this powerful ‘champion’ narrative throughout the 2025/26 season, elevating its premium image and creating a point of differentiation within the competitive online trading category.
For more information on European football sponsorship and the value it can deliver for your brand, get in touch with the Playmaker team at patrick.mccolgan@playmaker-sports.com
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