Following the launch of The Champion Mindset campaign alongside 2026 PDC World Darts Champion Luke Littler, Playmaker worked with Tradeify to launch the next chapter alongside two-time UFC middleweight champion Israel Adesanya, ahead of his return to the octagon.
Tradeify
2026
Sports ecosystem exporation
Strategy development
Rights identification
Brand sponsorship integration
Negotiation & procurement
Creative strategy & production
Tradeify had risen rapidly within the proprietary trading sector, establishing itself as a transparent and trusted business, with more than $120 million paid out to traders worldwide. To strengthen this position, the brand launched The Champion Mindset, an episodic sports sponsorship campaign that aligned Tradeify with elite sporting champions to celebrate the core characteristics that drive success, both in sport and in the financial markets. Following the launch of Chapter I with 2026 PDC World Darts Champion Luke Littler, it was now time to launch Chapter II: Adaptability.
Playmaker worked with Tradeify to develop a multi-chapter brand strategy rooted in the defining attributes of the world’s most successful traders. Each chapter was designed to spotlight a core performance trait, brought to life alongside carefully selected athletes whose careers embodied these respective qualities and who would carry added real world relevance due to upcoming sporting events.
The Champion Mindset launched in December 2025 with Chapter I: Precision, featuring Luke Littler as he prepared to (successfully) defend his title at the 2026 PDC World Darts Championship. The timing aligned Tradeify with a moment of peak focus and performance, reinforcing the parallels between elite sport and high-level trading.
Chapter II shifted the narrative to Adaptability - the ability to analyse in real time, adjust strategy under pressure, and execute decisively. One athlete stood out immediately. Israel Adesanya’s dominance at the top of the UFC middleweight division has been defined by his ability to adapt. A two-time world champion, Adesanya is renowned for his ability to read opponents, evolve his approach, and win across contrasting styles, earning him the moniker “Stylebender.” With a highly anticipated return to the octagon following a year-long hiatus, the partnership offered Tradeify a timely opportunity to align with a true MMA icon at a pivotal moment in his career.
The partnership launched in the immediate aftermath of Adesanya’s comeback announcement, enabling Tradeify to capitalise on the global momentum surrounding his return. The campaign was activated across a targeted selection of priority international markets, led by a high-impact launch film designed to capture attention and establish relevance at scale. This marked the beginning of a broader, always-on strategy. Supported by a rich portfolio of film and still image assets, Adesanya’s IP will be embedded across Tradeify’s marketing ecosystem, powering a fully integrated, cross-channel campaign engineered to drive awareness, engagement, and conversion. Watch this space…
To find out more about our work within the fintech industry and the impact sports sponsorship could have for your brand, get in touch with the Playmaker team at patrick.mccolgan@playmaker-sports.com
