Tradeify join with darts World No. 1 Luke Littler to launch The Champion Mindset campaign

Background

Since launching in 2021, Tradeify had quickly risen through the rapidly growing proprietary trading sector, building a reputation for trust, transparency and trader success - with more than $80m paid out to traders across the world. With their position in the sector established, Tradeify sought a bold marketing step to elevate brand awareness, enhance credibility of the wider prop trading industry and highlight the core traits that define high-performance competitors as part of the new brand platform, The Champion Mindset.


The Playmaker Difference

Playmaker have spent over a decade at the forefront of the sports x online trading partnership landscape, helping brands leverage sport to stand out, build trust and grow at scale.

With the launch of Tradeify’s new campaign approaching, we assessed the global sports ecosystem to identify an ambassador who embodied a winning mentality, all while offering strong relevance across Tradeify’s key markets.

The answer soon became clear: PDC World Champion and newly crowned World No. 1, Luke Littler - one of sport’s most exciting young talents and a figure whose rapid rise mirrored their own.

The Impact

The partnership went live in the very week that Luke Littler was officially recognised as the best darts player in the world, serving as the perfect moment for maximum cultural relevance and mainstream reach ahead of darts’ premier tournament, the PDC World Championships. With both Tradeify and Luke representing rising forces in fintech and sport respectively, their shared trajectory created a powerful narrative to kick off The Champion Mindset. More chapters are coming. Watch this space…

Find Out More

To find out more about our work within the fintech industry and the impact brand ambassadors could have for your brand, get in touch with the Playmaker team at patrick.mccolgan@playmaker-sports.com