Following a series of successful ambassador partnerships alongside the likes of Cristiano Ronaldo and Andres Iniesta, XTrade made their next move in European football as the Regional Online Trading Partner of Serie A giants Juventus.
XTrade
2025
Brand sponsorship analysis
Strategy development
Rights identification
Negotiation & procurement
Since 2016, XTrade had activated successful sports ambassador strategies, aligning with iconic sports IP including Cristiano Ronaldo, Andres Iniesta and Shane Warne to accelerate awareness of their brand and deliver unique experiences for their clients in key markets around the world. In the increasingly competitive online trading sector - investing over $200m globally on sports sponsorship properties annually - XTrade wanted to diversify their sponsorship efforts to differentiate their brand and maintain market advantage.
Over the past decade, European football has become a key branding platform for multi-market online trading businesses to stand out and drive key goals linked to awareness, credibility, user acquisition and retention. With this in mind, Playmaker helped XTrade to identify relevant and available opportunities in the market that would help the brand to increase relevance and recall en masse in key global territories.
We identified Juventus as the ideal partner to help XTrade achieve its goals. As Italy’s most successful club and a modern Serie A powerhouse, Juventus’ participation in European competition in 2025/26 will enhance XTrade’s visibility across key regions. With a shared commitment to providing an exceptional fan and client experience, the collaboration will enable the brand to create truly unique moments for their users via exclusive VIP hospitality and ticketing opportunities at Serie A and European matches.
In addition to this, the regional partnership enables XTrade to use Juventus’ IP. As a globally respected and loved sports brand, integrating the club’s famous athlete and team image in marketing and communications promotions across relevant regions - both in the real world and online - will allow XTrade to drive consumer trust and affinity in their business. The brand can also directly target Juventus fanbase within this region via geotargeted campaigns within these territories for client acquisition purposes.
XTrade launches the partnership ahead of the finale of the 2024/25 season, publicly aligning with the Bianconeri as they confirmed their return to the UEFA Champions League for the 2025/26 season. Juventus as a team on the rise - watch this space for more collaborations with XTrade and the Juventus team as the new season gets underway.
To find out more about Playmaker's work within the online trading sector, contact patrick.mccolgan@playmaker-sports.com
