Following a series of successful ambassador partnerships alongside the likes of Cristiano Ronaldo and Andres Iniesta, XTrade made their next move in European football as the Regional Online Trading Partner of Serie A giants Juventus.
XTrade
2025
Brand sponsorship analysis
Strategy development
Rights identification
Negotiation & procurement
Since 2016, XTrade had activated successful sports ambassador strategies, aligning with iconic sports IP including Cristiano Ronaldo, Andres Iniesta and Shane Warne to accelereate awareness of their brand and deliver unique experiences for their clients in key markets around the world. In the increasingly compettive online trading sector - with $200m invested globally into sports sponsorship - XTrade wanted to diversify their sponsorship efforts to differentiate their brand and maintain market advantage.
Over the past decade, European football team partnerships has become a key branding platform for multi-market online trading business to stand out and drive key goals linked to awareness, credibility and user growth. With this in mind, Playmaker identified Juventus as the perfect partner profile for XTrade to achieve these goals. As Italy’s most successful club and one of the biggest brands in global football, the brand could leverage association with the team to amplify their positioning as a premium brand within the fintech sector.
With a truly global fanbase, XTrade could promote their brand and drive awareness in key markets around the world with a suite of in-game partnership assets, including geo-targeted DBR perimeter advertising. They built on this beyond the match, integrating team and player IP across brand marketing and communications campaigns to drive relevance and recognisability, as well as overall consumer confidence in the XTrade brand.
With a shared commitment to providing a truly exceptional experience for fans and traders alike, Juventus and XTrade aligned to deliver joint acquisition & retention initiatives through VIP match day hospitality and wider ticketing, player meet & greets and club merchandise giveaways.
XTrade launched the partnership ahead of the finale of the 2024/25 season, publicly aligning with the Bianconeri as they confirmed their return to the UEFA Champions League for the 2025/26 season. Watch this space for more collaborations between XTrade and Juventus as the new season gets underway in August.
To find out more about Playmaker's work within the online trading sector, contact patrick.mccolgan@playmaker-sports.com
