OFX & Laver Cup

OFX wanted to strengthen its position as a leading global foreign exchange and money transfer brand by connecting with affluent individuals and internationally minded businesses.

To do so, they wanted to align with a sports partner that could deliver more than traditional brand visibility, but a platform with a genuinely international audience, strong premium credentials and a natural connection to the world of cross-border payments and foreign exchange. Importantly, OFX needed to take a meaningful role within the property, allowing the brand to demonstrate the value of its services rather than simply placing its logo in front of fans.

Working with OFX, Playmaker prioritised potential partners who encompassed international movement, affluent audiences and global connectivity as a fundamental part of their experience.

The Laver Cup offered a unique proposition. Bringing together 12 of the world’s leading tennis players, the event has a distinctly international identity and rotates between major cities across Europe and the rest of the world.

For OFX, this created a natural connection between the global nature of elite tennis and the brand’s role in helping people and businesses move money across borders.

Together, our ambition was to make OFX a key part of the Laver Cup experience, using the partnership to put its foreign exchange proposition directly in front of an affluent, international engaged audience.

As the Official Foreign Exchange Partner of the 2023 Laver Cup, OFX procured a partnership with the ability to build both brand visibility and product integration.

Rather than treating the sponsorship as a traditional branding exercise, the partnership enabled OFX to integrate its services into the tournament itself, including competitive exchange rates and fee-free OFX transactions.

This gave the brand a tangible role within the Laver Cup ecosystem while reinforcing the core benefits of its offering - competitive foreign exchange, transparency and a simpler way to manage international money transfers.

The partnership was them amplified through prominent on-court branding throughout the tournament, putting OFX in front of tennis fans and the event’s global broadcast audience.

The partnership gave OFX a high-profile global platform to increase brand awareness among an affluent an internationally minded tennis audience, while demonstrating the relevance of its services in a live sporting environment.

As Official Foreign Exchange Partner, OFX moved beyond conventional sponsorship visibility and became integrated into the tournament experience, with its foreign exchange proposition brought directly to the Laver Cup ecosystem.

Prominent branding across all Laver Cup matches reinforced OFX’s position throughout the three-day competition, while the partnership connected the brand with one of tennis’ most distinct global events.

The partnership demonstrated Playmaker’s ability to identify a sports property where audience, brand positioning and product relevance intersected.

OFX secured a role that went beyond conventional sponsorship, combining global visibility with genuine integration of its foreign exchange services.

By identifying the Laver Cup as the right strategic fit and negotiating OFX’s position as Official Foreign Exchange Partner, Playmaker helped turn a sports sponsorship into a platform for both brand awareness and product showcasing.