Case studies
Partnerships Built with Senior Judgement and Commercial Clarity
Our work spans financial services, fintech, trading, gaming and other prominent tech brands. Each case study shows the thinking behind the partnership — the commercial challenge, the rationale, the decisions made and the outcomes delivered. This is how Playmaker Sports operates: founder‑led, precise and grounded in real‑world constraints.
Libertex & Audi F1
Libertex secured an early, commercially efficient route into Formula 1 by partnering with Sauber ahead of its transition into the Audi F1 Team in 2026.
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HFM & Arsenal
A global partnership positioning HFM as Arsenal’s Official Trading Partner, built on shared values of ambition, discipline and long-term performance.
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Tradeify: The Champion Mindset
A multi-ambassador platform built around three athletes — Luke Littler, Israel Adesanya and Travis Head — uniting under a single message: successful trading starts with the right mindset.
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Candy Crush Saga & Alex Morgan
USWNT legend Alex Morgan helps to drive reach and cultural relevancy of Candy Crush Saga's 'Soccer Season' ahead of the 2026 FIFA World Cup.
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OANDA & Robert Lewandowski
A values-led ambassador partnership that positioned Robert Lewandowski as a symbol of the disciplined mindset behind responsible trading.
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Clash of Clans & Football Legends
A social amplification campaign pairing Erling Haaland with football legends Ronaldo, Ronaldinho and Sergio Agüero to drive global cultural cut-through for Clash of Clans.
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iFOREX Europe & European Football
A multi-team European football sponsorship strategy, aiming to build local key market visibility ahead of a landmark IPO on the London Stock Exchange.
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Uphold & Burnley FC
Uphold build global awareness as a Premier League kit sponsor, alongside newly-promoted Burnley FC
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XTrade & Juventus
XTrade take their next step in sport as a Regional Partner of Juventus
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Stake.com & FBC Melgar
Stake.com become the main front-of-shirt partner of Peruvian side FBC Melgar as part of their LATAM growth strategy
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OFX & Laver Cup
OFX became the Official Foreign Exchange Partner of the Laver Cup, integrating their services into the operations of the global tournament.
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Fintokei & Yoshi Nishioka
Fintokei partner with Japan's #1 tennis player to build their brand in key Asian markets, leveraging a sport with relevance to prop trading.
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