US Women's National Team legend Alex Morgan joins with Candy Crush Saga, the world leading mobile gaming franchise, to launch the Soccer Season tournament.
Candy Crush Saga launch Soccer Season ahead of FIFA World Cup
This summer, the eyes of the world are on North America as the 2026 FIFA World Cup kicks off in USA, Canada and Mexico. To celebrate this momentous moment, Candy Crush Saga have anounced their annual in-game Soccer Season.
Launched in the lead-up to the highly anticipated tournament kick-off, the collaboration with Alex positions Candy Crush Saga as the ultimate 'game between games' and the perfect way to spend the moments inbetween this summer's on-screen action.
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Alex Morgan goes head-to-head with global Candy Crush Saga players
As part of Soccer Season, players will collect Blue Candies, climb competitive leagues and compete for exclusive rewards alongside Alex , a long-time Candy Crush Saga player, with special soccer-themed rewards up for grabs.
On the collaboration, Alex said: "Every athlete knows the game-day experience starts long before kickoff. The journey there, the anticipation, the energy building around you—it's all part of what makes sports so special. Candy Crush has been one of my favorite ways to pass the time between matches, so seeing the game come to life around Soccer Season feels like a full circle moment for me."
Soccer Season hits the streets of New York City
This Soccer Season, Candy Crush Saga is taking game day beyond the stadium and onto the streets of New York City. Launching June 30, Candy Cabs are a fleet of interactive rides designed to turn travel time into play time, giving fans the chance to unlock complimentary rides simply by beating a Candy Crush Saga level before they reach their destination.
Equipped with in-cab tablets featuring live gameplay, Candy Cabs transform every trip into a high-stakes challenge and the ultimate "game between the games." Whether heading to a fan zone, sports bar, watch party, or post-match celebration, fans can keep the excitement going from kickoff to the final whistle—all while enjoying one of the world's most beloved mobile games.
Find out more
To find out more on the campaign and wider activity by mobile gaming brands in sport, reach out to the Playmaker team at patrick.mccolgan@playmaker-sports.com
