Haypp enters sport as a Global Partner of the PDC

Haypp.com, a leading online retailer of nicotine products, have today announced a new partnership with the Professional Darts Corporation - the global leader in professional darts.

By combining Haypp’s expertise in nicotine alternatives with the PDC’s global reach and highly engaged adult audience, the partnership will focus on supporting a shift towards healthier lifestyle choices through education, transparency, and responsible communication.

Reaching darts fans across the UK, Europe & wider world

With over £25 million in prize money and a global circuit of world-class tournaments, the PDC has transformed darts into one of the most exciting and innovative sports on the international stage.

Its growing audience across the UK, Europe, and beyond offers a powerful platform to engage adult fans. Through this partnership, Haypp and the PDC will work together to raise awareness of alternatives to traditional cigarettes, helping adult nicotine users make more informed decisions.

Elevating Haypp's commitment to responsible and sustainable industry

Haypp is committed to promoting a safe, regulated and sustainable nicotine market. As part of Haypp Group, listed on Nasdaq First North, the company places responsibility at the core of its operations—from rigorous age verification processes to close collaboration with regulators and industry partners.

Central to this approach is Nicoleaks, Haypp’s independent testing platform, which analyses products across nicotine content, quality, and sustainability—publishing results openly to empower consumer choice and drive higher industry standards.

Two partners committed to progress and informed decision-making

The partnership is built on a shared belief in progress and informed decision-making. By encouraging adult smokers to switch to alternative nicotine products Haypp and the PDC aim to contribute to a broader shift toward healthier lifestyles.

“The PDC is always looking to work with partners who can drive a positive message for our fans and we look forward to working closely with Haypp across various touchpoints to promote their products," said Adam Perfect, Head of Commercial at the PDC.

As both organisations continue to innovate and expand, the partnership represents a long-term commitment to raising standards, supporting informed consumer decisions, and driving positive change.

Together, Haypp and the PDC aim to play a meaningful role in shaping a future where responsibility, transparency, and innovation lead the way.